Client
Patch Gardens
Year

2015

Deliverables
  • Brand identity
  • Art direction
  • Website UI (Desktop & Mobile)
  • Social Media Graphics
  • Print material

Bring the jungle to your urban space

Patch is an online marketplace for indoor and outdoor plants targeting the urban core where it’s hard to shop for and transport plants. This project started from a design sprint and was handed off after a successful ┬áseed funding round.

Color & typograhy

Naturally, a green thumb inspired the colour palette with several tones of green to minimic the different leaf colours while the terracota colour references the ever poplular outdoor plant pot. Modern and approachable typefaces help compliment the Patch brand.

Primary Leaf

#5b5251

Light Green

#80bb75

Jungle Dark

#436f39

Soil

#65A15A

Terracotta

#edb198

Montserrat Bold

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

Open Sans Regular

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

MONTSERRAT BOLD ALL CAPS

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

A clean experience

Patch started out a blank slate but by the end of the project they had a fully formed brand with a vision to match.

Targeted Design

Beautiful imagery, clean typography, gratuitous white space and watercolour textures help create that appealing and approachable brand targeting milennial Londoners.

Humanised plants

Plants with human names brings a bit of fun to the plant shopping experience while also helping to create a more authentic connection to the plant.

Aspirational imagery

I acted as Art Director on the very first Patch photoshoots. I helped create the overall tone of the images to make sure they complimented the overal brand identity.

Consistent experience

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus amet

“Seth's work on Patch single handley set the tone for the brand. Without his quality work I'm not sure where we'd be. ”

Freddie BlackettPatch CEO

Visit Patch

patch.garden