Theres a lot of information here, but hopefully it’ll help to give you a clearer picture of how I work, and whether Im a good match for your next design project.
Who I am
Hello there, Im Seth, an Digital Product Designer and brand builder based in the UK. Ive spent the last 10 years helping bring brands to life through design. I have a traditional design education, with a Bachelor of Arts in Design. After spending several years designing at a small boutique design firm in Washington DC, I moved to Malta, where I got my first taste of start-up life leading the design team in creating multiple product websites. Once I had enough of the beautiful Mediterranean I moved to London with my wife where I’m now Head of Design at Forward Partners, a venture capitalist firm specialising in pre seed investments. On my spare time I like to dabble in helping any other start-up not in the Forward Partners network. 🙂
What I do
I’m a optimistic and energetic designer who loves taking your ideas and turning them into something inspiring and targeted for your audience. Brands need beliefs in order to make a meaningful and lasting connection with potential customers and I get a particular pleasure in helping brands find their true mission in the world and strategising with them to better connect with their audience.
Normally, clients hire me to help build their brands from the very beginning or they need a re-branding. I’ll also often get hired for full web design projects. So you could say brand building, branding and digital design are my bread and butter as of late.
I love working on larger, well defined projects that run for somewhere between 2-5 weeks. These projects are often creating a new visual identity or website from scratch, or a ground-up re-design if what already exists isn’t working.
Its with these kinds of larger undertakings I can really sink my teeth in and provide the most value, so I dont tend to take on smaller incremental, or optimisation work.
What People Say
I believe having a good working relationship with my clients is vital to producing good work, and of course I also like to make sure I enjoy the projects I work on, and that the collaboration process runs smoothly for everyone involved.
You can hear what my past clients have said about collaborating with me here.
Who Hires Me
People who need an experienced, hands-on, director level designer to execute on all aspects of a project.
Perhaps they have the business model nailed down, but need someone to craft the visual language around it, and turn it into a polished brand experience.
Its also normally people that are willing to invest their budget in good design, but perhaps not the overheads and baggage that sometimes comes with a traditional agency.
My approach is pretty fast paced and relatively organic “ I try not to get caught up in unnecessary process.
I wont waste your time or mine showing you a folder full of different arbitrary design directions for the sake of it “ you dont need to see the blooper reel. Instead I’ll move thoughtfully, and efficiently in the most appropriate direction, and iterate on it until we both agree it looks and feels right, and will perform as intended.
What I Charge
I work on a flat fee basis for projects, so I’ll quote you a single project price instead of an hourly rate.
What I offer wont be the right fit for everyone’s budget, so I like to remove the mystery of pricing as early as possible by providing a ballpark idea of what working with me might cost you.
Consider £1-2k per week as a rough guideline for my rate. As for timing, something like a ˜straightforward ecommerce site might take somewhere in the region of 3 or 4 weeks to design or a full on branding project might take 4 – 5 weeks. Again, these are just rough estimates and should only be used for initial budgeting consideration, as every project is different.